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Archive for May, 2009

Check out my contributing article to the Best Biz Practices blog at: http://bestbizpractices.org/2009/05/26/top-10-advertising-tips-for-small-business/. Thank you to Mike Clough.

Small Business Advertising Ideas © 2009 Glynns Thomas and Advertising Spark. All rights reserved.

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Microsoft’s BING, scheduled to be fully rolled out by June 3, is a new search engine intended to rival Google. 

Its main difference for users is a shift from a “keyword” focus to a “sub-category” focus. As stated in DirectNews: “A search for ‘Britney Spears’ may organise by the subcategories ‘biography’, ‘videos’, ‘music’ and ‘concert information’…”

This may have an effect on how marketers optimize their sites for BING. For more information, check out the following articles: 

New Microsoft search engine ‘could affect SEO

5 Ways Microsoft’s Bing Can Be A Contender

Microsoft Bing: Much better than expected

Microsoft’s Bing Vs Google: Head To Head Search Results

Small Business Advertising Ideas © 2009 Glynns Thomas and Advertising Spark. All rights reserved.

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Saving money with free and low cost advertising methods is just smart business, but when you’re starting out and trying to do it all yourself it can sometimes translate into a lot of work. 

Don’t let that stop you though. Like any big project, it helps to set goals. I encourage my clients to set annual goals, monthly goals and weekly goals. For some it’s best displayed on a large calendar. 

Follow the S.M.A.R.T. approach to goal setting. Make them: Specific, Measurable, Attainable, Realistic and Timely. This helps you to identify how you’ll achieve your goals and later helps you to determine whether they were successful or not.

I also encourage my clients to post their goals in a prominent spot they can see throughout their working day. This keeps the momentum going and breaks down the overwhelming into the achievable. 

What would you like your marketing to achieve? Set some goals today! 

Small Business Advertising Ideas © 2009 Glynns Thomas and Advertising Spark. All rights reserved.

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I’m officially one of the winners of the Startup Nation Leading Moms in Business contest! Thank you to all my readers who voted for me! It never would have happened without you. I’m also featured on their site. Click here to read.

Small Business Advertising Ideas © 2009 Glynns Thomas and Advertising Spark. All rights reserved.

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Check out the ultimate small business twitter list to connect with other small businesses.

Small Business Advertising Ideas © 2009 Glynns Thomas and Advertising Spark. All rights reserved.

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