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Archive for the ‘seo small business’ Category

I love the Hubspot Website Grader program. Been using it to track how well my site is designed for search engine optimization. I currently have a score of 91 out of 100. Still work to be done to increase traffic but headed in the right direction. It’s free. Check it out for your business: Website Grader.

Small Business Advertising Ideas © 2010 Glynns Thomas and Advertising Spark. All rights reserved.

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I’ve done SEO projects for several clients now and I’ve managed to get them all first page rankings on Google for the keywords they desired most. These are one-time projects, not ongoing.

The more I study SEO, the more I have wondered what these big SEO companies do that charge ongoing monthly retainers in the thousands of dollars.

Well now I have confirmation of what I have suspected. According to Peter Kent, the author of Search Engine Optimization for Dummies, “The SEO business is 80 percent scam.”

In an article from Entrepreneur, “…experts agree that SEO firms are most worthwhile at the development stage of a website…” This is when they lay the foundation for solid SEO on your site. “Once you optimize the website and everyone on the team understand what needs to be done, there should be no cost moving forward…” Read more of the article here.

Now that’s not to say there aren’t plenty of SEO firms that do produce quality work, but their monthly work beyond laying your SEO foundation should be focused on getting more links to your site (not just spitting out reports like some firms I know.)

The basics for doing SEO is not hard. And they’re not secrets. I’ve scoured the Internet to find the best ones to do when you’re starting out. And I know these beginning steps work. They’ve proven themselves to me with each project I do.

My ebook tutorial lays out the steps for DIY SEO (as well as a comprehensive view of what very small businesses can do to effectively market themselves using free and low cost methods).

The ebook is currently on sale (as I’m completely rewriting it to convert it into an online class to launch late this year). Check it out!

Small Business Advertising Ideas © 2010 Glynns Thomas and Advertising Spark. All rights reserved.

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In my last post I pointed to Google’s new SEO Tutorial (search engine optimization) on how to get started with making your own website more search friendly. It’s a good resource on SEO for small businesses.

It’s important to understand that SEO is part technical AND part art. It’s too common to believe it’s purely a technical task. The following are a couple examples of the “art” in SEO.
The first task of SEO is to find the right keywords and keyword phrases you want to employ. This is a subjective decision. Which phrases have the least competition and are the most relevant to what you offer and will work best in your communications? At the very least, review what your webmaster or seo expert has come up with, and offer additional suggestions. Your website, press releases and blogs will be focused upon those main keyword phrases. You will be living with them for a while. Choose carefully.
It’s also important to use your keyword phrases in the most effective manner. This requires an ability to write compelling html titles, meta data and incorporate into your body copy to flow smoothly. Ideally, if you’ve got the money, you’d hire a copywriter to use those keywords to your best advantage. If not, you should either write it yourself and give to your webmaster or review what they write. 
I’d love to hear what you think or answer any questions. Submit a post or send me an email at gthomas@advertisingspark.com.

Small Business Advertising Ideas © 2009 Glynns Thomas and Advertising Spark. All rights reserved.

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