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Archive for the ‘Web design’ Category

When designing, or updating, your business’s web site, choose colors that your target audience is attracted to and will draw them in to spend some time on your site. Georgia O’Keeffe once said: “I found I could say things with color and shapes that I couldn’t say any other way–things I had no words for.”

To help you make great color choices, you can look online to various web sites that track color trends. Do a search for “color trends 2010.”

Fashion Color Trends pulls together color choices from numerous sources. Click here to check them out.

Kate Smith maintains a collection of 2010 color trends. Click here to view.

Pantone is the world-renowned authority on color. Their 2010 color of the year is turquoise. But not just any turquoise: specifically, Pantone 15-5519. Click here to learn more.

Even if your site is has a more traditional focus, that doesn’t mean you should hold on to outdated colors. Look for traditional color combinations that are current.

Even subtle color changes can make the difference between looking like a common, boring web site and one that is fresh, new and inviting.

How well do the colors on your site speak to your target audience?

Small Business Advertising Ideas © 2010 Glynns Thomas and Advertising Spark. All rights reserved.

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